Showing posts with label Warsaw. Show all posts
Showing posts with label Warsaw. Show all posts

Saturday, January 10, 2009

Nike Campus Trek

Nike recruiters selected sixty students from MBA programs at Columbia, USC, Virginia, Georgetown, Michigan, Texas, and the University of Oregon to attend their annual campus trek visit last Wednesday. It was a great experience for all of us, and a unique opportunity to connect with employees and recruiters in our specific fields of interest.

8:30 a.m. – We started the morning off right with a light continental breakfast and networking with other MBAs from around the country. Most were interested in marketing, though a fair number were focusing on finance, merchandising, or strategic planning.

9 a.m.— Individually, three executive speakers gave us lessons on Nike culture, history, human resources and retail forecasts.

Nelson Farris, Director of Corporate Education, spoke on the history of Nike, highlighting the accomplishments of Phil Knight, Bill Bowerman, Jeff Johnson, Steve Prefontaine, Michael Jordan, and Carolyn Davidson.

David Ayre, VP of Global Human Resources, talked about Nike culture, goals, and talent opportunities within the company. Particularly of interest was his spiel on developing at least 30 people within the company who could be VPs for any position. How do you succeed at Nike? Be smart. “But if you think you’re the smartest person in the room, you probably aren’t.”

Louis Jordan, CFO of Global Retail, gave us an inside look at some of the goals and revenues of Nike that clearly weren’t meant to be shared outside the room. He did impart some great Nike maxims, like “Remember the Man,” “Be a Sponge,” and “Nike is a Company.”

10:30 a.m.— A panel of Nike MBAs were perhaps the highlight of the trip, talking about the 2-year rotational program, how they found their way to Nike, and how others should proceed if Nike is their dream. Julian Duncan from Global Brand Marketing stole the show, with an impressive background in football, Madden NFL parties, DJing and a lot of humor.

11:30 a.m. — Lunch, not surprisingly, was my favorite part of the trip. I sat next to Jen Jacobs, a nice lady in Brand Marketing, and a bunch of good-natured Texas folks who wanted to know more about the Warsaw program. The lasagna: excellent.

12:15 p.m. — The pouring rain didn’t stop us from enjoying a tour of the Nike campus. What a place! I’m more of a fan of inner-Portland than the suburbs, but you can’t beat the spectacular college-campus feel of the Beaverton location. A blue-line MAX stop nearby is icing on the cake.

Sunday, September 21, 2008

Competition Between "Traditional" and "Extreme" Sports

According to a recent SGMA International survey, the popularity of some extreme sports is much higher than many traditional sports. To compete with these adrenaline-sports and stay relevant to young fans, a traditional sports league’s general strategy should be to create a more exhilarant experience. The league should add visual appeal, integrate youth interests and youth brands, and create “extras.”

Many adventure sports—such as surf competitions, snow boarding, and mountain biking—are geared toward television audiences, since watching these events in a stadium setting is difficult. To compete for television viewers, a league should ramp up the visual thrills of its sport. On-screen score boxes with cartoons can add excitement, while virtual confetti and animated dueling robots are more likely to keep young people interested and engaged.

Visual appeal is not limited to television audiences. In-stadium, a sports league can create thrills by adding special-effects lighting, improved sound systems, and video boards in high-definition. The new cricket league, Twenty20, has gone further, changing uniforms, adding firework displays to the stadium experience, and dressing cheerleaders in sports bras.

Beyond visual appeal, a sports league needs to integrate youth interests and brands to compete against adrenaline-sports. By creating a presence on the Internet or in the world of video games that allows for a high level of interaction, leagues can construct a social milieu that appeals to a media-savvy generation while also branding their sport as “cool.” The NBA’s creation of a headquarters in Second Life is just one example of how a league can use online communities to generate interest.

And, although it’s understandable why some leagues choose large, unglamorous corporate sponsors (i.e. the NHL and Scotiabank, and MLB and Bank of America) these sponsors can put off young viewers. Better sponsorship choices include Sony Playstation and Mountain Dew: the sponsors of kiteboarding, wakeskating, longboarding, and other non-traditional sports.

Finally, adrenaline sports often emphasize style over statistics. For that reason, it’s important for a league to adopt events, stunts, or individual performances outside the scope of regular competition. Consider the slam dunk contest: this NBA competition allows participants a forum for individuality and style. It also appeals to a basketball subculture by showcasing moves and behavior not generally seen on the court. Similarly, all-star games, three-point contests, and field-goal competitions highlight the individual athlete over the team and can help leagues compete with sports that rely on freestyle play, tricks, and an alternative image.

Though a traditional league would benefit from a more exciting and relevant fan experience, it should be wary of upsetting fans who rely on the sport’s history and traditions. To avoid becoming another XFL, a league should court youth viewers without resorting to major format shifts, gratuitous behavior, or iconoclastic rule changes. If a traditional league can adapt to changing interests and technologies without isolating its core fan base, the league can compete with adrenaline-sports and stay relevant to a new generation.

[This post derives from my entrance essay to the Warsaw MBA program, originally written September 2007.]

Friday, February 15, 2008

Accepted to the UO Sports Marketing MBA program

Today I was accepted to the University of Oregon Warsaw Sports Marketing Center’s MBA program, class of 2010. The Sports Marketing program at the U of O places graduates in sports leagues, sports franchises, sports media, and sports products companies. Nike hires more UO MBA graduates than any other company, and more UO MBAs intern at Nike than at any other company. Other top firms to hire UO Sports Marketing MBA graduates include adidas North America, the NBA, the WNBA, the NFL, Visa, Octagon, Wieden + Kennedy, Columbia Sportswear, and many more.

Sunday, February 3, 2008

Warsaw Guest Speakers

The sports marketing program at the University of Oregon had a strong group of guest speakers this winter. Below is a list of the industry professionals who recently shared their insights with students. Source: Lundquist College of Business biannual magazine, Business. (Volume 5, Number 11, Winter 2008)


Rick Alessandri, ESPN

Grant Armbruster, Columbia Sportswear Company

Marc Badain, Oakland Raiders

David Baker, Arena Football League

Scott Bedbury, Brandstream

Jeff Benjamin, Printroom.com

Malcolm Bordelon, San Jose Sharks

Renee Brown, WNBA

Carter Carnegie, National Thoroughbred Racing Association

Arjun Chowdri, Genesco, Inc

Michelle Collins, IMG

Ron Coverson, Stanford Athletics

Bob Cramer, Genesco, Inc

Jarrod Dillon, Oakland Raiders

Andy Dolich, Memphis Grizzlies

Kelly Dredge, IMG

Jarrett Dube, ESPN Andrew Fink, NFL

Evan Frankel, NASCAR, Inc.

Tom Fritz, Marmot Mountain, LLC

Mary Pat Gillin, NBA

David Haney, Arena Football League

Chris Heck, NBA

Stephanie Heidrich, Columbia Sportswear Company

Mike Herst, Electronic Arts, Inc.

Calen Higgins, Columbia Sportswear Company

Heather Higgins, National Thoroughbred Racing Association

Gregory C. Houser, Marmot Mountain, LLC

Stu Jackson, NBA

Akash Jain, NBA

Brian Jennings, NHL

Ilana Kloss, World Team Tennis

Katie Lacey, ESPN

Amy Lasky, National Thoroughbred Racing Association

Michael Leming, Nike, Inc.

Dana Lent, NASCAR, Inc.

Hunter Lochmann, New York Knicks

Mike Lopono, Arena Football League

Marc, Lowitz, Arena Football League

Julie Malmberg, Nike, Inc.

Mark Martin, Marmot Mountain, LLC

Donovan Mattole, Nautilus, Inc.

Chris McCloskey, Arena Football League

Tom McDonald, San Francisco Giants

David Murrell, Columbia Sportswear Company

Darrin Nelson, Stanford Athletics

Kim Nelson, Nike, Inc.

Jim Noel, ESPN

Jolynn Ovington, nau inc.

Steve Patterson, Portland Trailblazers

Andi Poch, WNBA

Jeff Price, Sports Illustrated

Craig Purcell, Oakland Raiders

Dan Reed, NBA

Andrew Rentmeester, Oakland Raiders

Michael Rooney, ESPN

Peter Rotondo, Jr., National Thoroughbred Racing Association

Peter Rotondo, Sr., National Thoroughbred Racing Association

Robert Rowell, Golden State Warriors

Jennifer Rowland, Visa International

Norris Scott, NASCAR, Inc.

Adam Silver, NBA

David Stern, NBA

Jimmy Su, NBA

Aaron Taylor, ESPN Bob Thompson, Fox Sports

Gary Treagen, Electronic Arts Inc.

Donna Tripiano, IMG

Jeff Tucker, San Francisco Giants

Jim Tucker, NASCAR, Inc.

Steve Tseng, IMG

Heidi Ueberroth, NBA

Matthieu Van Veen, NBA

Ted Van Zelst, NASCAR, Inc.

Tyler Vaught, Electronic Arts Inc.

Pamela White, National Thoroughbred Racing Association