ooths belonging to less established exhibitors, to ask them about the challenges of marketing a sports product. The responses were varied. Some spokespeople claimed they had no difficulties because their’s was such a great product. Others didn’t see their industry as the sports industry but rather the promotional products industry—as though selling an imprinted jersey was the same as an imprinted book or coffee mug. Still, I got some honest and interesting answers, shared below.“The most challenging part is reaching the right audience. We do team sports and corporate uniforms, so the challenge is not losing each side.”
-Doug Massong, Augusta Sportswear
“My biggest challenge is the constant price increase in urethane foam.”
-Tom Teach, Quality Foam Designs
“We’ve needed to differentiate our product. Everybody knows about these sticks [holding up a pair of thunder sticks]. We make ours out of beach ball material so you can inflate these and reuse them.”
-Terry Brizz, Galaxy Balloons
“We sometimes have trouble with big companies because they may only have a few preferred customers. We’d like to communicate directly to them, but we can’t.”-Bob Nowak, Spalding
2 comments:
promotional products are a successful method to build more audience. But it is also important that you have to choose the best item, like pen, coffee mug, calendar, t-shirts etc.
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