Sports is big business. According to some estimates the industry rakes in around $213 billion/year. Just a fraction of that comes from the Internet ($239.1 million, according to The Sports Business Journal), so it comes as no surprise that only three of the top 100 most viewed sites in the US are devoted to sports.
ESPN Sportszone is ranked highest in this category, at 19th overall, while NBA.com and Foxsports.com trail at 43rd and 92nd respectively. In China, an important emerging market for many sports properties, NBA.com is the highest-ranked sports site at 71st place. In several European countries, Eurosport has top honors.
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